Case Study - Buzz Dance Theatre
October 9, 2009
Buzz Dance Theatre is Australia’s premier dance theatre company for children and young people. Buzz is recognised with national awards and as a leader in their field, providing performances and leadership workshops that are designed specifically to foster creativity. Since 1985, Buzz has shared the values of creativity and dance; a journey that now spans the lives of several generations of Western Australian school children. The future for Buzz Dance Theatre is focusing on increasing audience participation and exposure in both metropolitan and regional Australia. Plans to introduce contemporary dance to an international audience is well advanced with productions planned during the 2009 season.
Corporate Identity Development, Brand Style Guide and Additional Services
Provide conceptual design and development for the company corporate identity and brand management principles. Prior to engaging The Loft Group, the client’s brand values were diluted and inconsistent through ad hoc design and development. In producing the corporate identity it was essential to focus attention towards the company objectives, plus increase awareness of the interactive and engaging qualities Buzz offers its audience. Our services include:
- Generate Brand and Corporate Identity
- Implementation of Brand and Product Development
- Annual Review Design and Print Management
- Advertising and Marketing
- Website Development and Online Marketing Tools
- Print Management Services
- Brochures and Promotional Products
- Educational Resources and Teachers Guide
- Merchandising Design and Development
Performance and Outcome
The Loft Group was awarded an exclusive eighteen month contract to deliver the Buzz Dance Theatre corporate identity and branding, graphic design, print management, website services plus advertising and marketing requirements, this contract is set to expire in March 2010.
The Loft Group has maintained a can do attitude in developing the scope of works necessary to deliver a vast range of products and services, plus achieve the challenging deadlines set by the client. This is best described by John Senzcuk, General Manager for Buzz Dance theatre “Buzz Dance Theatre is a small not-for profit arts organisation, operating out of Perth, that has been in existence for nearly quarter of a century. With our twenty-fifth anniversary imminent, we were extremely fortunate to have collided with Gavin Russell and Nick Williams and their Loft Group. I say collide, because the impact has resulted in an extra-ordinary (and all too rare) creative and productive fusion of ideas. Apart from a total rebranding and web presence upgrade, Loft has taken responsibility for all of our company’s graphic profile as we work together to spearhead a national agenda. We like to think that they might have also been slightly distracted by our somewhat unusual and unique theatrical view of the world!”
Nick Williams is the Creative Director for Buzz Dance Theatre and he continues to work closely with the client in developing their brand and necessary support materials.
