Case Study - Creative Art Projects
July 10, 2009
A national organization based in Western Australia providing fundraising opportunities for both public and private education facilities ranging from early childhood to adolescent. Creative Art Projects future development and expansion includes additional products and services, plus investigation franchise networking opportunities.
Corporate Identity Development and Brand Style Guide
Provide conceptual design and development for the company corporate identity and brand management principles. Prior to engaging The Loft Group, the client’s brand values were diluted over multiple products. In developing the corporate identity it was essential to focus attention towards the company objectives, plus increase awareness of the current fundraising projects available and provide the ability for future additions to their product range.
Design and Print of a Marketing Kit for Direct Mail
Our print management responsibilities included scheduling and coordination of all service providers to meet client approved deadlines. The kit contents included:
- Variable date printed letter
- C4 Branded Envelope
- Presentation Folder, contents inserted into folder.
- A4, 4pp Brochure
- A4, 8 pp Booklet
- Distribution: 5,000 Project kits
Project Performance and Outcome
The Loft Group was awarded this contract on the 2nd July 2006 with the following delivery schedule requirements:
Corporate Identity and Brand Development
28th July 2006
Style Guide and Brand Management Principles
10th August 2006
Design, Print and Direct Mail Marketing Kit
1st September 2006
The project was completed on time and on budget. Delays were experience with client approval during the conceptual design process, this was overcome with additional graphic design capacity injected into the project. With the corporate design completed the style guide was fast tracked to ensure the marketing kit product design was approved for production to commence on time and meet the scheduled print press, finishing and direct mail requirements. There were no production, finishing or mail house delays experienced with this project. A redundancy plan was put in place with all suppliers and if necessary delays would not alter project completion schedule.
