Corporate Identity and Brand Management
The Loft Group provides a unique image tailored to the structure of your business. Whether you require the design of a logo, building a mission statement or complete Corporate Identity design. We can provide you with a symbolic embodiment of all the qualities that you want to convey about your business and create the right public perception for your corporation.
The Loft Group has a wide industry experience on corporate identities and brand management, from logo concepts, to building and branding structure. The main component of a successful brand is the ability to be timeless, every brand of corporate identity should be able to evolve with your company or corporation, while still in capturing your vision statement.
The Loft Group branding process, helps to create the highest quality final product for our clients. To understand the client’s needs is a major foundation for any successful brand, this with industry research identifies the target market. With the development of several creative concepts in line with what is appealing to your company’s vision. These concepts will start with simple thumbnail sketches, then progressively evolve through the revision process with colour variations and typography solutions, the client’s involvement in these stages of refining the branding structure is critical.
Style guides are important part of any business visual presence, this incorporates all forms of branding, from stationary to signage. This is a guide for the company to ensure that these different branding elements follow the company’s overall vision and public perception.