Scrutinise™ - Brand & Web Review
Brand Audit
A brand audit provides an analysis of an organization’s brand and its brand management and marketing effectiveness. It assesses a brand’s strengths, weaknesses, opportunities, and threats. The audit offers recommendations to improve brand positioning, brand management and marketing effectiveness.
Visual Identity Review
- Consolidation of existing visual identity
- Provision of style guide affirming : colour scheme, placement, typography
Strategy review
- Marketing plans
- Brand positioning opportunities
- Creative (or agency) briefs
- Media plans
Communications review
- Advertising and promotion materials
- Other brand marketing elements: packaging, direct marketing, sponsorships, fitout, etc.
- Press kit
- Press releases
- Internal communications
- Business cards & Stationery
- Website, Intranet & Email campaigns
